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Urban transport > Walking and cycling > Services, equipment and marketing
Keyword
helmets and safety equipments; cycling as a system; services; campaigning and awareness rising; car free days, European mobility week
The promotion of cycling and walking as modes of urban transport requires the
development of appropriate services, such as additional pedestrian crossings,
improved pavements, school zones, traffic calming, parking restrictions, bike
paths and adequate parking areas for bikes. Training, publicity and other
educational tools to encourage cycling and walking as a means of transportation
in urban areas are also essential elements in such a policy. They should also
include issues such as road safety and personal security as well as health and
environment benefits.
Cycling and walking should become more popular for children commuting to school.
This entails strict safety measures that need to be respected and enforced to
avoid or at least minimize the risk of accidents. The minimum safety measures
for children walking to school are bright and reflective clothing, supportive
shoes and backpacks. A walking bus is an initiative to encourage more children,
accompanied by adults, to walk to school and by doing so reduce traffic and
congestion outside schools. Children who cycle to school should wear helmets
and other safety equipment. To encourage cycling and walking and to promote
their benefits, awareness campaigns are a useful way to explain, convince and
educate the public. Car free days and sustainable mobility weeks are also good
tools in the promotion of cycling and walking.
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